Institutions
Locations
B.Sc. (Hons.) in Digital Media & Growth Marketing Program Overview
B.Sc. (Hons.) in Digital Media & Growth Marketing at Future Varsity is designed to equip students with in-demand skills in digital strategy, content creation, performance marketing, and data analytics. This industry-driven program blends creative media with growth-focused marketing techniques to prepare graduates for roles in social media, digital branding, SEO/SEM, and campaign management. Students gain hands-on experience with tools and platforms used by top marketers, setting the foundation for a dynamic career in the digital space.
Syllabus for B.Sc. (Hons.) in Digital Media & Growth Marketing
Here’s how the syllabus for the B.Sc. (Hons.) in Digital Media & Growth Marketing looks like:
-
Semester 1
Introduction to Digital Media- Principles of Marketing
- Fundamentals of Accounting OR Introduction to International Sports Management
- Human Resource Management OR Basics of World Cultures
- Visual Communication
- Foundation of Managerial Skills
- English Foundation
- Environmental Studies
- Indian Knowledge System
- Basics of Yoga
-
Semester 2
- Integrated Marketing Communication
- Introduction to SEO and SEM
- Advertising & Branding
- Introduction to Corporate Finance OR Global Sports Management
- Organisational Behaviour OR Advanced World Cultures
- Copywriting and Multimedia Story-telling
- Data and Artificial Intelligence
- Basics of Hindi
- Indian Ethos in Management
- Techniques of Yoga
-
Semester 3
- Social Media Marketing & Campaign Management
- Ecommerce & Digital Sales
- Digital PR and Corporate Communication
- Consumer Behaviour OR Basics Quantitative Techniques
- Design Thinking & Innovation
- Functional Hindi
- Field Project
- Elements of Lifestyle
-
Semester 4
- Predictive Analytics in Marketing
- Media Planning & Buying
- Legal Aspects & Cyber Security
- Managerial Economics OR Advance Quantitative Techniques
- Graphic Design & User Experience
- Business Communication
- Community Engagement and Services
- Lifestyle Pillars
-
Semester 5
- Advanced SEO & Content Strategy
- Performance Marketing
- Customer Relationship Management (CRM) OR International Business
- Marketing Research
- Virtual and Augmented Reality Applications
- Holistic Skill Development for Career Readiness
-
Semester 6
- Strategic Digital Marketing
- Digital Business Analytics
- Decision Science
- Global Digital Media Trends OR Entrepreneurial Orientations
- Podcasting and Advanced Audio Production
- Capstone Project
Locations Where you Can Find
B.Sc. (Hons.) in Digital Media & Growth Marketing
Ghatkopar
Ramji Asar Vidyalaya Wadi Trust’s Laxmichand Golwala College, M.G. Road, Rajawadi Colony, Ghatkopar East, Mumbai - 400077
Apply Now
NOTE(*) : The program may be subject to amendment in accordance with the National Education Policy 2020, any relevant regulations and guidelines, and/or any updates or modifications made by the respective regulatory bodies.
