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M.Sc. In Event Management & PR Program Overview
M.Sc. in Event Management & Public Relations offered by B. K. Birla College of Arts, Science & Commerce (Autonomous), Kalyan affiliated to the University of Mumbai. It prepares students for a successful career in event management by giving them a well-rounded and multi-disciplinary qualification relevant to today’s event industry. Designed with an optimal blend of theoretical and practical concepts our curriculum gives a thorough understanding of key concepts and theories in event management combined with practical skills in the major areas of event conception and Implementation, Risk Management, Client Service, Venue, and Project Management. In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with Master’s degrees with industry-relevant skills. Practical experience will enable students to have a deeper understanding of the theoretical concepts they will learn in the classroom. Through internships and placements, we offer diverse opportunities to our students in various industries of Public Relations, Advertising and Marketing, Media and Entertainment, Travel and Tourism, Hospitality, and other related industries.
Syllabus for M.Sc. In Event Management & PR
Here’s how the syllabus for the M.Sc. In Event Management & PR looks like:
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Semester 1
Introduction to Event Management & PR- Event Management Planning
- Event Production Process
- Principles of Management
- Human Resource Management
- Business Economics
- Professional Practical Training/Internship*
- Soft Skills
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Semester 2
- Event Marketing & Sponsorship
- Event Resource Management
- Event Team & Crew Management
- Event Cost Accounting & Finance Management
- Special Events- Wedding Planning & Live Events
- Information Communication Technology(ICT)*
- Professional Practical Training/Internship)*
- Selling Skills
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Semester 3
- Media Management
- Public Relations
- Event Hospitality & Catering
- Legal Aspects of Event Management
- E-Commerce & Digital Marketing
- Special Events - Sports & Recreation Services
- Professional Practical Training/Internship*
- Effective Presentation Skills
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Semester 4
- Tourism Marketing
- Business Negotiation Skills
- Experiential Marketing & Technology
- Event Safety & Risk Management
- Entrepreneurship Management
- Special Events - MICE & Corporate Events
- Capstone Project Report
- Personality Development Skills
To be eligible for admission, candidates should have successfully completed their 10 + 2 education or an equivalent qualification from a recognized board. Beyond the academic prerequisites, we believe that a genuine passion for the program is a key determinant of success.
Compared to common M.Sc. In Event Management & PR, you’ll get way more career prospects once you complete your M.Sc. In Event Management & PR. Here’s what you can choose from:
- Event Specialist
- Venue Manager
- Social Media Manager
- Special Events Manager
- Event Planner
- Wedding Planner
- Event Producer
- Director of Events
- Exhibition Coordinator
- Conference Planner
- Logistics Planner
- Theme Event Planner
Considering how fast-evolving the Event Management industry is, the job prospects in the above list are only going to increase. So, by the time you graduate, you’ll have even more options to choose from.
How To Join the M.Sc. In Event Management & PR
Join From Classroom
If you are in one of our partner institutes, you can join the (Event Management) right from your classroom.
Join From Abroad
Not in India? We got you covered. Join online from anywhere across the globe.
Locations Where you Can Find
M.Sc. In Event Management & PR
Career Options After Completing the
M.Sc. In Event Management & PR
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NOTE(*) : The program may be subject to amendment in accordance with the National Education Policy 2020, any relevant regulations and guidelines, and/or any updates or modifications made by the respective regulatory bodies.
