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B.B.A. / B.B.A. (Honours) In Sports Management Program Overview
B.B.A. / B.B.A (Honours) * In Sports Management is the best course to kickstart one’s career in the sports Industry. It is a comprehensive course that prepares students for the myriad responsibilities of the sports management profession in the 21st century. (Bachelor’s) B.B.A. / B.B.A. (Honours) * In Sports Management course focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Sports Management graduates will acquire industry knowledge, relevant practical exposure, and the right set of technical skills to pursue careers in sports marketing, facility and sports event management, leadership, financial management in sports, etc. Students will get to learn through classroom sessions as well as practical experiences. Through practical training, internships, and placements, we offer diverse opportunities to our students in various industries of Marketing, Advertising and Public Relations, Finance, Law, etc. related to the Sports Industry.
Syllabus for B.B.A. / B.B.A. (Honours) In Sports Management
Here’s how the syllabus for the B.B.A. / B.B.A. (Honours) In Sports Management looks like:
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Semester 1
Fundamentals of Sports & New Age Dynamics- Leadership Principles in Sports
- World Cultures – I
- Indian Economy
- Professional Learning Experience in Sports Management - I
- Effective Presentation Skills
- Functional English – I
- Environmental Studies
- Constitution of India & Human Rights
- Basics of Yoga - I/NSS/.NCC/Sports/ Cultural
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Semester 2
- Management of Sports Leagues & Teams
- Sports Risk Management
- Principle of Management
- World Cultures – II
- India Socio Political Economics System & Current Affairs
- Professional Learning Experience in Sports Management - II
- Selling and Negotiation Skills
- Hindi - I
- Personal Effectiveness at Workplace
- Basics of Yoga - II/NSS/.NCC/Sports/ Cultural
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Semester 3
- Sports & Entertainment Marketing
- Sports Media Broadcasting & Journalism
- Sales and Promotion
- Corporate Communication and Public Relations - I
- IT in Business - I
- Functional English – II
- Internship/ Industrial Training - I
- Lifestyle Pillars – I
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Semester 4
- Global Sports Tourism
- Global Leadership Culture in Sports
- Human Resource Management
- Corporate Communication and Public Relations - II
- Digital Marketing
- Hindi- II
- Community Engagement and Services – I
- Lifestyle Pillars – II
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Semester 5
- International Sports Management
- Sports Psychology
- Sports Training and Tactics
- Brand Management - I & II
- IT in Business - II
- Internship/ Industrial Training - II
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Semester 6
- Sports Funding and Financial Management
- Sports Marketing and Promotion
- Sports Economics
- Sports Event Management
- Consumer Behaviour
- Internship/ Industrial Training – III
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Semester 7
- Aspects of Sports Framework
- Sports Athletic and Celebrity Representation
- Sports Equipment and Technology
- Case Study
- Sports Infrastructure and Facility Management
- Research Methodology
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Semester 8
- Managing Major Sports Events
- Sports Legal Aspects and Ethics
- Global Perspectives in Sports Management
- Sports Health and Nutrition
- Leveraging Sports for Organisation
- Internship & Industrial Training - IV
As far as the academics are concerned, you should be a graduate if you wish to take up the the course. In addition, you must have a passion for the course and a deep relationship with innovation and creativity if you want to excel in this field.
Compared to common B.B.A. (Honours) * In Sports Management, you’ll get way more career prospects once you complete your B.B.A. (Honours) * In Sports Management. Here’s what you can choose from:
- Sports Producer
- Sports Marketing & Branding Associate
- Sports Event Manager
- Sports Merchandise Associate
- Sports Celebrity Manager
- Sports Journalist
- Sports Co-ordinator
- Public Relation Manager
- Sponsorship Manager
- Sports Marketing Research Executive
Considering how fast-evolving the Sports Management industry is, the job prospects in the above list are only going to increase. So, by the time you graduate, you’ll have even more options to choose from.
How To Join the B.B.A. / B.B.A. (Honours) In Sports Management
Join From Classroom
If you are in one of our partner institutes, you can join the (Sports Management) right from your classroom.
Join From Abroad
Not in India? We got you covered. Join online from anywhere across the globe.
Locations Where you Can Find
B.B.A. / B.B.A. (Honours) In Sports Management
Career Options After Completing the
B.B.A. / B.B.A. (Honours) In Sports Management
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NOTE(*) : The program may be subject to amendment in accordance with the National Education Policy 2020, any relevant regulations and guidelines, and/or any updates or modifications made by the respective regulatory bodies.
