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B.B.A. / B.B.A. (Honours) In Marketing Management Program Overview
This program focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work in industry or on real industry-based projects. This degree combines core business studies with specialist marketing subjects. This program allows you to shape your studies towards your career ambitions, and develop the specialist marketing skills to thrive in a business environment. This program will help you develop marketing expertise within a range of businesses & companies, and learn to communicate and sell your ideas to commercial audiences. Supported by highly experienced and expert faculty who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, digital marketing, advertising and sales, marketing research, and more.
Syllabus for B.B.A. / B.B.A. (Honours) In Marketing Management
Here’s how the syllabus for the B.B.A. / B.B.A. (Honours) In Marketing Management looks like:
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Semester 1
Principles of Marketing- Human Resource Management
- World Cultures - I OR International Sports Management - I
- India Socio Political Economic System and Current Affairs OR Business Mathematics and Statistics - I
- IT in Business - I
- Effective Presentation Skills
- Functional English - I
- Environmental Studies
- Constitution of India and Human Rights
- Basics of Yoga - I / NSS / NCC/Sports/ Cultural
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Semester 2
- Marketing Mix
- E - Marketing
- Advertising
- World Cultures - II OR International Sports Management - II
- Indian Economy OR Business Mathematics and Statistics - II
- IT in Business - II
- Selling and Negotiation Skills
- French - I
- Personal Effectiveness at Workplace
- Basics of Yoga - II / NSS / NCC/Sports/ Cultural
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Semester 3
- Business Economics
- Brand Management - I and II
- Management Concepts
- Corporate Communication and Public Relations - I OR Quantitative Techniques - I
- Introduction to Analysis of Spreadsheets
- Functional English - II
- Field Project
- Lifestyle Pillars - I
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Semester 4
- Business Law
- Rural Marketing
- Logistics and Supply Chain Management
- Corporate Communication and Public Relations - II OR Quantitative Techniques - II
- Digital Marketing
- French - II
- Community Engagement and Services - I
- Lifestyle Pillars - II
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Semester 5
- New Dimensions in Marketing
- Marketing Automation
- Consumer Behaviour OR Industrial Marketing
- Sales and Distribution Management
- Entrepreneurship Development
- Community Engagement and Services - II
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Semester 6
- Creating Collaterals for Marketing and Branding
- Marketing for Non-Profit Organizations
- Events and Experiential Marketing
- Marketing Research OR Retail Management
- Strategic Management
- Internship and Industrial Training - I
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Semester 7
- Management Information System
- Media Planning and Buying
- Creativity and Campaign Planning
- Production and Material Management
- Service Marketing OR Total Quality Management
- Research Methodology
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Semester 8
- International Business
- Business Analytics - I and II
- Integrated Marketing Communications
- Customer Relationship Management
- Copywriting OR Financial Markets and Institutions
- Internship and Industrial Training - II
As far as the academics are concerned, you should’ve passed 10 + 2 or equivalent from a recognized board if you wish to take up the the course. In addition, you must have a passion for the course and a deep relationship with innovation and creativity if you want to excel in this field.
Compared to common B.B.A. (Honours) * In Marketing Management, you’ll get way more career prospects once you complete your B.B.A. (Honours) * In Marketing Management. Here’s what you can choose from:
- Brand Manager
- Product Manager
- Market Research Analyst
- Social Media Strategist
- Digital Marketing Specialists
- Media Planner
- Advertising & Promotion Manager
- Public Relations Manager
Considering how fast-evolving the Management industry is, the job prospects in the above list are only going to increase. So, by the time you graduate, you’ll have even more options to choose from
How To Join the B.B.A. / B.B.A. (Honours) In Marketing Management
Join From Classroom
If you are in one of our partner institutes, you can join the (Management) right from your classroom.
Join From Abroad
Not in India? We got you covered. Join online from anywhere across the globe.
Locations Where you Can Find
B.B.A. / B.B.A. (Honours) In Marketing Management
Career Options After Completing the
B.B.A. / B.B.A. (Honours) In Marketing Management
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NOTE(*) : The program may be subject to amendment in accordance with the National Education Policy 2020, any relevant regulations and guidelines, and/or any updates or modifications made by the respective regulatory bodies.
