B.B.A. / B.B.A. (Honours) In Event Management & PR

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B.B.A. / B.B.A. (Honours) In Event Management & PR Program Overview

Bachelor's Degree (Event Management & Public Relations) offered by NAEMD Recognised Institute of IGNTU Central University is a comprehensive degree programme focused on creating a strong knowledge base with the application of theory, principles, and practices of the Event, Entertainment and Media industries. Industry knowledge coupled with practical exposure will enable graduates to be skilled professionals. Students will be given access to the best companies in the industry through Practical Training. Internships and Placements. They will acquire the skills and knowledge required to pursue a career in management and planning. Marketing of Corporate Events, Conventions and Meetings, Festivals, and Special Events Our students are placed in Event Management Companies, PR Agêncies, Media Houses, Film and Television Production Houses, Tourism and hospitality companies, and many of our students have become entrepreneurs and started their own Event Management Companies.

Syllabus for B.B.A. / B.B.A. (Honours) In Event Management & PR

Here’s how the syllabus for the B.B.A. / B.B.A. (Honours) In Event Management & PR looks like:

Semester 1
- Principles of Management
- Marketing Management
- Business Communication & Soft Skills I
- Introduction to Event Management
- Event Planning & Venue Management
- Basics of Practical Event Management – I
Semester 2
- Human Resource Management
- Organizational Behavior
- Business Communication and Soft Skill - II
- Event Crew and Team Management
- Event Production Process
- Basics of Practical Event Management – II
Semester 3
- Advertising
- Consumer Behavior
- Information Technology in Business Management - I
- Event Resource Management
- Special Events – Wedding Planning & Live events
- Professional Industry Engagement (Practical Training)
Semester 4
- Brand Management
- Business Environment
- Information Technology in Business Management - II
- Event Marketing & Sponsorship
- Special Events – MICE & Corporate Events
- Professional Industry Engagement (Practical Training - II)
Semester 5
- Media Management
- Public Relations
- Event Cost Accounting & Finance Management
- Legal Aspects of Event Management
- Soft Skills and Personality Development
- Work-Based Learning Route (Internship)
Semester 6
- Experiential Marketing & Technology
- Event Hospitality
- Event Safety & Risk Management
- Skill-based – Campus to Corporate
- Work-Based Learning Route (Internship)
- Final Project

To be eligible for admission, candidates should have successfully completed their 10 + 2 education or an equivalent qualification from a recognized board. Beyond the academic prerequisites, we believe that a genuine passion for the program is a key determinant of success.

Compared to common B.B.A. * In Event Management & PR, you’ll get way more career prospects once you complete your B.B.A. * In Event Management & PR. Here’s what you can choose from

Event Specialist
Venue Manager
Social Media Manager
Special Events Manager
Event Planner
Wedding Planner
Event Producer
Director of Events
Exhibition Coordinator
Conference Planner
Logistics Planner
Theme Event Planner

Considering how fast-evolving the Event Management industry is, the job prospects in the above list are only going to increase. So, by the time you graduate, you’ll have even more options to choose from.

How To Join the B.B.A. / B.B.A. (Honours) In Event Management & PR

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B.B.A. / B.B.A. (Honours) In Event Management & PR